Marketing Specialist / Growth Marketer

Job description

Department: Growth & Marketing

Reporting into: Senior Marketing Manager

Contract Type: Full-time, Permanent

Location: Remote, US-based

About BibliU

At BibliU, we have an audacious vision: the future of Higher Education is about ensuring all students have affordable access to their class content. To achieve this, we have built partnerships with thousands of publishers and created a Learning Enablement platform that is dedicated to making learning more equitable, effective, and efficient. Interested in helping us shake up higher education and make reading materials more accessible and learning more effective? Read on!

Position Overview
We are seeking a smart, driven Marketing Specialist. This is an incredible opportunity to join a high performing, cutting-edge marketing team at an innovative and successful Ed Tech startup, in a role where you can see the impact of your work. Working from home with a diverse team across North America and Europe, reporting to the Senior Marketing Manager, you will create and orchestrate email marketing, account-based marketing, and demand generation campaigns that grow BibliU’s US sales pipeline. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning enablement platform to higher education institutions.

Areas of Responsibility:

  • Optimize the use of email marketing to generate new opportunities

  • Manage creative marketing campaigns aimed to drive new business and test out market segments

  • Develop and implement email nurture strategies, using a mix of helpful content and other calls-to-action

  • Leverage key marketing systems (such as Salesforce, Outreach, 6sense, Sendoso, etc) to support and improve marketing performance

  • Research and find contact details for target accounts, and upload them into CRM

  • Support Senior Marketing Manager with event management and strategy

Job requirements

Job Requirements:

  • Bachelor's degree

  • Proactive self-starter

  • Strong written, verbal, and interpersonal communication skills

  • Ability to learn new tools & technologies

  • Preferably: Business acumen

  • Preferably: Marketing experience

Our benefits:

  • 35 holiday days in addition to public holidays
  • 6 set BibliU Wellness Days (in addition to your holiday allowance and public holidays)
  • Your birthday off (in addition to annual leave)
  • Medical, dental & vision insurance
  • Enhanced maternity & paternity benefits
  • Flexible working
  • Access to online learning platform
  • Social and wellbeing events

We strongly encourage candidates of all different backgrounds, experiences and identities to apply. Each new hire is an opportunity for us to bring in a different perspective and BibliU is committed to building an inclusive and supportive workplace where everyone can do rewarding work.