Department: Growth & Marketing
Reporting into: Senior Marketing Manager
Contract Type: Full-time, Permanent
Location: Remote, US-based
At BibliU, we have an audacious vision: the future of Higher Education is about ensuring all students have affordable access to their class content. To achieve this, we have built partnerships with thousands of publishers and created a Learning Enablement platform that is dedicated to making learning more equitable, effective, and efficient. Interested in helping us shake up higher education and make reading materials more accessible and learning more effective? Read on!
We are seeking a smart, driven Marketing Specialist. This is an incredible opportunity to join a high performing, cutting-edge marketing team at an innovative and successful Ed Tech startup, in a role where you can see the impact of your work. Working from home with a diverse team across North America and Europe, reporting to the Senior Marketing Manager, you will create and orchestrate email marketing, account-based marketing, and demand generation campaigns that grow BibliU’s US sales pipeline. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning enablement platform to higher education institutions.
Areas of Responsibility:
Optimize the use of email marketing to generate new opportunities
Manage creative marketing campaigns aimed to drive new business and test out market segments
Develop and implement email nurture strategies, using a mix of helpful content and other calls-to-action
Leverage key marketing systems (such as Salesforce, Outreach, 6sense, Sendoso, etc) to support and improve marketing performance
Research and find contact details for target accounts, and upload them into CRM
Support Senior Marketing Manager with event management and strategy
Strong written, verbal, and interpersonal communication skills
Ability to learn new tools & technologies
Preferably: Business acumen
Preferably: Marketing experience
We strongly encourage candidates of all different backgrounds, experiences and identities to apply. Each new hire is an opportunity for us to bring in a different perspective and BibliU is committed to building an inclusive and supportive workplace where everyone can do rewarding work.